Mountain View Promotions Inc.
New Product Category Creation
TruFuel - Calumet Branded Products
TruSouth Oil / Calumet Branded Products had an idea to sell pre-mixed gasoline and oil in a can at retail for 2-cycle outdoor power equipment, which had never been done before. This would eliminate consumers having to mix gas and oil themselves and eliminate the issues associated with ethanol in fuel. We helped them with their launch plans for retail and gain distribution across multiple retailers. They created a new category of products and changed how consumers use outdoor power equipment..
PROJECTS
Sales & Channel Representation
Bushnell Outdoor Products
Bushnell was looking to capitalize on the success and acceptance of their safety glasses and surveillance camera businesses by expanding into the hardware and home improvement channel. We were able to secure them meetings with key retailers and ulitmately get listings and promotional buys with both product ranges.
Product Development
Electronic Warefare Associates
EWA who's core business is as a defense contractor for the U.S. government was looking to diversify their product portfolio and levrerage their core competencies. We helped them identify product opportunities, conduct consumer research, develop brand identity, financial planning and marketing launch plans. Ultimatley leading to retail and on-line listings with multiple retailers.
U.S. Market Expansion
PTC Global, LLC
PTC Global had enjoyed a strong retail business in Australia and Europe for their EnduroShield line of products. They had also established a strong penetration in the commercial OEM shower door manufacturing industry in the U.S.. When they were ready to pursue retail in the U.S. we worked with them for several months prior to retail presentations to insure they had all the necessary pieces in place to handle the demands of the key big box home improvement retailers. They ultimatley secured an all store roll out with the largest retailer in the space.
Event Marketing & Sponsorship Activation
AAMCO Transmissions
AAMCO Transmissions had recently merged with Cottman Transmissions and was looking for opportunities to integrate their new franchise owners into the company. We worked with them to identify the right sponsorship to fit their owners and customers. Through sponsorship of the Pole Award with the Indy Racing League we develop an integrated activation plan inclusive of advertising, hospitality and retail promotions.
